The alphabet “H, C” and the character “工” build up a look-up square. The plane is a regular hexagon.
    “H、C” is the fist letter of Honcha.
     The shape “ 工 ” embodies Honcha is an industry .
     The square body represents the space co-ncept, means it is architecture , embodies the quality of the Honcha product. And the look-up impact makes it sobriety and verve.
     The figure of “regular hexagon” is the s-
oul of the nut, and the regular hexagon is cha-
racter of symmetry and balance. It means ste-ady and stability. The standard primary color of the brand is blue.
    Blue means wisdom, technology, sense a-
nd deploitation.
    The brand is easy to identify. Simple geom-etrical figures are quite international. That m-
ake Honcha more competitive in the market.